Extra Credit Essay Example | Topics and Well Written Essays - 500 words - 7

Extra Credit - Essay Example With the carbon emission levels this was a brilliant idea by Schofield Honda. The cars’ intended audience was the youth but surprisingly the first buyers turned out to be just â€Å"young† at heart. Lee Lindquist, an alternative fuels specialist at Schofield Honda in Wichita, Kansas. His love for technology, Research and Environment pushed him to make great differences at his work. He discovered that Honda Civic GX was the greenest model available for sale in the United States then. He couldn’t believe the car had been in market for over ten years and the market response was not that impressing. The main challenge being lack of natural gas fueling stations. The cost of purchasing and installing individual fueling stations for home use, the company however grounded a perfect chance to launch the green car to the public. Following the rising fuel costs in Europe, the car initially purposed to curb carbon emissions found another mission. This time it was in Europe, fuel costs here were on a drastic rise therefore Lee saw it wise to sell the vehicles to Europe to combat the rising fuel costs and this was a success. Lee advised, Schofield, the managing director at Schofield Honda to donate a Civic GX and a fueling station in the Tornado Hit Greensburg Greentown, the organization set up to educate the town’s residents about green building methods and products. The media attention surrounding Greensburg pushed Schofield to open up for Lee’s idea. Greensburg residents together with the whole country were able to know of Honda’s efforts in Environmental conservation. Just as Schofield said, â€Å"Business involves investment in change† he did invest in change and has no regrets about it, though he admits to having doubts at first. Ever since the Donation, Schofield Honda’s customers have expressed more interest in hybrid cars and the Donation to Greensburg presented good Public relation to